What is this???

I have no idea what this has to do with TurboTax, but it's marketing genius.  At first, I thought it may have been some type of X-Files commercial (on the wrong channel), because it does look a bit like Scully peering through the closet door, but what is with the tiny dancing bear?  I don't foresee a small bear doing my taxes this April, but once the commercial was over, I had to see it again, so off to YouTube I went (searching TurboTax commerical).  Anyway, it's just an all around cute and clever ad.  I only wish that I had moves like the 'rug-cutting' bear.